AAA
AAA City Pass
Helping young city dwellers traverse their concrete jungle in their own way, the American Automobile Association introduces AAA City Pass. A new membership plan that gives drivers basic roadside assistance as well as discounted rideshare and public transportation throughout the city. All accessible through the City Pass app.
CW: Robert Atkinson
Branding
Welcome to the AAA City Pass App!
Your handheld hub for membership perks.
OOH
@aaa_national promotes City Pass on Instagram.
City Pass launches with bar crawls designed to give city dwellers a taste of the new membership plan.